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Sure you got a big idea in your head and sure it´s going to be the next BIG THING. But unluckily sure thing is – it´s not! So before you put on the lighters and celebrate your million dollar idea,...
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| Apple • iPad • iPhone • Extra Value • Competition • Luxury • Mass Market • Availability • Brand • cheap • cool • iPod • exclusive • expensive • premium |
This should be obvious, but I see TV commercials all the time of cheap crap that wants to be cool? Sorry, but that is just not possible! Let´s take a look at Apple and their “i”Stuff, for example. This stuff...
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When you need to have the cheapest price to sell your products or service in your market niche, then you have lost already! The pressure of remaining the cheapest will only ruin your margin and you will not be able...
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| eCommerce • Copycats • Fakes • Nike • Louis Vuitton • Positioning • Price • Restriction • Trademark • Wholesale • Sellout • Extra Value • Customer Service • Discounter |
A few years ago I was able to establish a trading contract with the biggest Nike-Destocker in the UK. They had about 5 million pieces of clothing, shoes and accessories of original branded goods with legit paperwork at sale on...
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You need to have your contacts, emails, files and documents neatly organised to be able to work efficiently, but I have to admit: I am terrible at it and my file structure is a total mess. As a consequence my...
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O.K. I know this is going to be controversial, but the title of this post cannot be more true and I gladly repeat myself again and again:
If you did not fail for some time, you are a...
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This post originally appeared as part of the blog at www.urbangorilla.net. About the author: Incognito high level executive, serial entrepreneur and creative genius, leaking million dollar ideas and dark industry secrets.
When you are selling a product in a...
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This post originally appeared as part of the blog at www.urbangorilla.net. About the author: Incognito high level executive, serial entrepreneur and creative genius, leaking million dollar ideas and dark industry secrets.
Let´s face it: no matter what you do, you...
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| Seth Godin • Marketing • Guy Kawasaki • Jakob Nielsen • Business • Manager • Dream Team • Start-Up |
This post originally appeared as part of the blog at www.urbangorilla.net. About the author: Incognito high level executive, serial entrepreneur and creative genius, leaking million dollar ideas and dark industry secrets.
If you could cooperate with a...
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We just closed down our own Banner Manager tools and stopped selling our ad inventory ourselves, due to lack of traffic on our brand new site, as was to be expected, being still in Beta - we finally made the...
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 The problem with mainstream!Sure you got a big idea in your head and sure it´s going to be the next BIG THING. But unluckily sure thing is – it´s not! So before you put on the lighters and celebrate your million dollar idea, let´s take a look at the facts: People ignore new things becaus... Read more |
 You cannot be cool AND cheap!This should be obvious, but I see TV commercials all the time of cheap crap that wants to be cool? Sorry, but that is just not possible! Let´s take a look at Apple and their “i”Stuff, for example. This stuff is not only supposed to be cool, it is cool! Actuall... Read more |
 Pricing strategies that work against your competitWhen you need to have the cheapest price to sell your products or service in your market niche, then you have lost already! The pressure of remaining the cheapest will only ruin your margin and you will not be able to stay profitable for long, if you were at a... Read more |
Never play against an industry of copycats!
A few years ago I was able to establish a trading contract with the biggest Nike
How I killed my Online Business in just one second and how I
You need to have your contacts, emails, files and documents neatly organised to
If you did not fail for some time, you are a Loser!
O.K. I know this is going to be controversial, but the title of this post canno
Compare your products to cars, it really works!
This post originally appeared as part of the blog at www.urbangorilla.net. Abou
Why you should start yourself a scandal, you really should!
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Saboteurs destroying the Nokia Brand from the Inside?
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