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 The problem with mainstream!Sure you got a big idea in your head and sure it´s going to be the next BIG THING. But unluckily sure thing is – it´s not! So before you put on the lighters and celebrate your million dollar idea, let´s take a look at the facts: People ignore new things becaus... Read more |
 You cannot be cool AND cheap!This should be obvious, but I see TV commercials all the time of cheap crap that wants to be cool? Sorry, but that is just not possible! Let´s take a look at Apple and their “i”Stuff, for example. This stuff is not only supposed to be cool, it is cool! Actuall... Read more |
 Pricing strategies that work against your competitWhen you need to have the cheapest price to sell your products or service in your market niche, then you have lost already! The pressure of remaining the cheapest will only ruin your margin and you will not be able to stay profitable for long, if you were at a... Read more |
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