Produktbewertungen werden allg. als vertrauenswürdig angesehen

19 Juli 2010     Klicks: 78     Geschrieben vonThorsten Hunsicker

 

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Yellowkings • Social Marketplace • User generated Content

Nutzergenerierte Inhalte wie z.B. Produktbewertungen werden immer wichtiger. Das Vertrauen in Produktbewertungen anderer Nutzer ist , laut dem Ergebnis der aktuellen W3B-Umfrage, beachtlich groß. Fast jeder zweite Nutzer vertraut den von anderen Usern erstellten Bewertungen zu Produkten, Hotels oder Online-Shops. Produkt-Rankings in freien Meinungsportalen und Nutzerkauflisten in Onlineshops werden demnach sehr häufig zur Vorbereitung von Kaufentscheidungen herangezogen.

Entsprechend wichtig ist es für Internetserviceanbieter und Online-Shopbetreiber ihr Cross-Marketing bzw. Cross-Selling von zusätzlichen und ähnlichen Leistungen, sowie Produkten zu intensivieren, um von diesem Trend positiv zu profitieren.

 

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