McDonalds trusts the mom of 4 and coincidentally Supermodel Heidi Klum to transport a trustworthy message that having a meal at their Restaurant Chain is for everybody. And they obviously have all the fun as Heidi has appeared in a series of TV Spots for McDonalds in Germany and she still remains high in popularity.
After all the „Supermodelmom“ nurses her image of being the girl next door that you positively could meet having a McChicken and Salad with their family at a local burger. Being a smart business woman she takes the opportunity to set her Topmodel Show Candidates into the spotlight as well. Just see that sexy Guitar Hero commercial – so why not also sell Fast Food.
The phenomena is universal and world wide. Just see the McDonalds Japan ad with a manga character version of the beauty. Looks like they want you to jump into the screen and eat out of her hand.
And it´s not only McDonalds – see Burger King is trying to overwhelm our (male) primate brains with three beauties at once. That TV spot even got banned in New Zealand.
